Last year, business leaders around the world prioritized security. Among the strategies employed, QR (Quick Response) codes have made a comeback. From viewing restaurant menus to making contactless transactions, QR codes are easier to use than ever. With most smartphones, just put the code in front of the camera and a URL is automatically generated.
You have a choice when adding a QR code to your company's media... especially on marketing materials that you use every day:
- business cards with qr code
- magnetic plates.
- Window stickers.
- Sticker sheets.
- Vinyl banners.
- Mini roll-ups.
Where is the best place to place a QR code? And what type of product with a QR code is suitable for your business?
The best place to place a QR code depends on the type of business you run and what you want the QR code to link to. Whether you want to use QR codes to accept payments, provide information to customers, like when you use QR Code for Business Card, or organize your services, here are some ideas for using QR codes (and product suggestions) for different types of businesses.
For catering:
QR codes are once again being used to provide contactless access to restaurant menus. If you haven't already, create a code for your restaurant and post it prominently where it can be easily scanned. You can have it printed on a mini roll-up, a window sticker placed on your door or a banner next to the counter.
Does your restaurant offer curbside pickup? Include a scannable QR code in the order confirmation email you send to your customers. When they arrive to collect their order, you can scan the code to facilitate collection.
For gyms:
Whether you have a large gym or an exclusive fitness studio, consider using QR codes to create an easy and secure experience when users arrive or register for a class. Consider printing a QR code on a mini roll-up for easy check-in, or add a window sticker at the entrance to your studio for contactless registration.
If you're trying to attract new members, you can also add a visible medium, such as a banner or poster with a QR code that links to a virtual tour of the facilities, an overview of the classes you offer, or a special offer at registration.
For service providers:
If you offer services such as construction, masonry, landscaping, plumbing, or commercial painting, you can also take advantage of the QR Code for Business Card .Use QR codes on your cards to make it easy for your customers to book an appointment, fill out a consultation request form, or leave a review on Yelp. Also, add a QR code to a window sticker or magnetic plate so your prospects can quickly scan it and get more information when they see your parked vehicle.
Do you offer a service that requires customer follow-up? At the end of your appointment, leave them a business card with a QR code and specific instructions for keeping in touch.
Want to use a QR code for your business?
Whether you want to use QR codes to offer rewards, accept contactless payments, or display a restaurant menu, there are a few steps to follow. Before showing off your new product with a QR code, make sure you have followed the following tips:
- Add a call to action. For example, mention a concrete action under the QR code, for example "Scan me" or "Visit my website".
- Position the code correctly. Make QR code easy for scanning. Leave space on each side when designing your business cards or banners.
- Try it yourself. Before you hang the poster where your QR code is, try scanning it yourself! Then ask your employees, friends or family members to do the same.
- Create rewards for customers. Make customers want to use your QR code by associating it with a reward. For example, if they scan your code to subscribe to your newsletter, they can participate in a contest to win a gift card.
