A super app like beedamegaapp.com is a combination of a large number of apps and their functionalities. Countless, scattered functions are transferred into a single app so that the user no longer has to leave the app and stay in use for a long time.
You can think of a super app like a good Swiss army knife, which includes a sharp knife, a corkscrew, a can opener, and scissors as tools. A super app is considered the portal of the internet for a mobile-first generation.
THE components of it
A super app must include at least two or more of these features:
- Messaging
- Logistics
- Games
- Social Media
- Content
- Commerce
- Payment
The concept of combining a large number of services on one platform is by no means new but has meanwhile only been transferred to smartphones. As one of the Internet pioneers, Yahoo has combined many different services: including a search engine, advertising, financial services, and much more. To date, Yahoo is one of the most visited websites in the world.
WHY SUPER APP?
The super app principle is the next logical step in a mobile-first world in terms of customer access. Connie Chan of US venture capital firm Andreessen Horowitz said the following in a presentation in November 2019:
“You're taking a high-frequency, low-margin business like food delivery and adding in low-frequency, high-margin business with little or no customer acquisition costs. Great apps are here to stay, and the big US internet companies already understand that.”
The user is in the app and has already stored his data, accounts, etc. there and can use the various services directly from there. The user is therefore always in the app and no longer has to leave the app. “Convenience” is the keyword here.
A successful super app:
- drives growth with the right strategy,
- continuously offers new ways to interact with the user,
- Reaches new customers through partnerships that lead to more interaction and
- Reduces churn and acquisition costs for other services.
Super apps are by no means easy to create. It is extremely difficult to develop a single good app. Combining several functionalities in one app is even more complicated.
Prerequisites for Success
At the heart of the success of a super app is above all the use of smartphones as an everyday tool. Every input that has to be made separately, every click or additional effort prevents a super app from actually becoming the central everyday platform. It is very important to avoid media breaks.
In Southeast Asia, China, India in particular, and also in parts of South America and Africa, society is developing faster and more strongly into a mobile-first society. Visit here for more information. . Often, it is because a large part of the population in these countries does not have a bank account and the super apps often integrate financial services.
