It is increasingly important for companies that have an online presence to have a website that generates value and creates positive perceptions. To do this, the design and development of a website must be made to measure and to meet the needs of the client.
In this post, we will show you the importance of having a unique local business website design and the advantages that the development of a custom project entails for a brand or company , compared to an open source platform.
Importance of web design for a company
A web design must be attractive and convincing and for this we cannot count on technical limitations.
The vast majority of companies in a market focus their offline strategies on acquiring competitive advantages that allow them to provide greater value to their target audience.
In this way, the design and development of a website could be considered one of the pillars of the digital strategy since the main means through which the different actions will be carried out must be attractive, efficient and with competitive advantages.
If it does not have the same approach as the offline strategy, it will be impossible to find the much-sought balance between off and on to unify the corporate identity across all channels.
For all this, we want to show the great advantages of designing and developing a website or online store as it adapts to the needs of the client and does not limit future online actions or the digital strategy itself.
Advantages of custom web development
1. Unique and adapted web design
Having a unique design means that no other entity or organization will have the same design , so it is a point in favor of generating a memory in the minds of users.
In addition, you will be able to implement functionalities that will be far from what is usually seen on most websites, so it will have its own identity. These website redesign examples represent a great differential value that will help to have a greater appeal and offer a careful and satisfactory user experience.
2. Search engine optimization
With a custom development you will only have the necessary code to load the resources of your website , that is, you will not support all the functions and resources that a template has by default.
Thus, with a custom development, you will not drag the resources that come by default in the themes and templates of a CMS and the consequences that this entails in terms of SEO.
In this way, you will have a higher loading speed and search engines will be able to download resources from the web without hindrance.
3. Design and development adjusted to your true needs
A very frequent aspect in the most common CMS, are the limitations that they entail when the projects are scalable and their growth implies new actions. When a website requires specific functionality and there is no programming knowledge, plugins or modules are normally used, but what happens when there is no alternative that satisfies our specific need?
With a custom development we will not have these problems and we will be able to implement all kinds of actions and functionalities. In addition, the fact that the programmer knows the code perfectly will greatly speed up future implementations on the web.
In addition, each project presents a series of needs and they are becoming more and more specific : animations, forms, smart search engines, customer areas, mobile applications...
