What is exposed in this article is not at all a list to follow to create a high-impact business, In this post, you will see in a very generic way the steps to follow to get your startup and consolidate it successfully.
Select the problem to solve.
This point is the only one with which we will insist that it must necessarily be the first, to create a startup, it is essential that it solves a problem, if a business does not have a value proposition, or if it does not generate value for the client, that is to say, it doesn't bring economic benefits, health, or status, if it doesn't solve inequality, or improve the environment in some way, it's simply impossible for you to create a business model that allows your startup to grow exponentially. So the first thing you should do is think of a problem, but the problem you select must be a problem that you fall in love with, that you are passionate about solving. Remember that as an entrepreneur, you must fall in love with the problem and not with the solution.
Select your client.
The idea of setting up a business, or creating a startup, is to offer a product, service, or perception of value to your clients, in exchange for income for your startup, so at the end of the day, the most important links for you are, and always will be your customers. Therefore, you must select your customers, know who you want to sell to, why, what they are like, what they think, how they act, and how they buy, and these customers must be strongly related to your selected problem. Nor should you forget that there are three clients, those who enable, those who use, and those who pay.
For example, in pediatric medicine, the client who enables is the pediatrician who prescribes, the client who pays is the child's parents, and the client who uses is the child. Therefore, the medicine and its sale must take this into account, thinking about what these customers require. Parents want their children to get well, children want the medicine to be delicious, and doctors can think in terms of profit, prestige, and benefits by prescribing such medicines.
Know your surroundings.
You must know the scientific advances, and identify your competition, market trends, laws, and regulations that affect your products, services, and employees. You must know where and how it is sold, talents are obtained, potential suppliers, tools, software, applications, communication channels, sales, deliveries, etc. Think that if you have very well-defined the problem to be solved, the clients to whom you will offer your solution, and your environment, you will be able to design a value proposition that is focused, adequate, and easily sellable.
Design your value proposition.
Select a problem and reduce it to its minimum expression. Reducing it to its minimum expression is very important because it will allow you to develop your business with little money. Select and know your client, know your environment very well, and now think of an idea for you to create a solution to the selected problem. As much as possible, discuss your idea with family, friends, and whoever you can. The more diversity of opinions you have, the better. Listen to each opinion, evaluate it, and use it to improve your idea. When you have a focused idea, use the "Design Thinking" methodology to come up with a minimum viable product design.
Create a business model.
When you have your clients well defined and studied, your value proposition designed, and you know your environment very well, you should think about communication channels with your clients, sales and delivery channels, suppliers, and services that you will need, in tools and resources you will need, in possible allies, how you will capture value for your company, and how much all this will cost you. That's why you must use Startupo.fr. They will help you develop a business plan.
Develop your PV with few resources.
Try to adapt your final design and capture it in something like a requirements specification. Based on this, create tasks that when fulfilled, lead you to having your minimum viable product. These tasks must be divided into sub-tasks until each task does not take you more than a couple of hours. Arrange them chronologically, and begin to perform each task. If you cannot develop any of them, look for help from trusted friends. If there are still tasks, materials, or tools, that you will not be able to solve on your own, quote each thing you require to obtain a budget of what you will require. At this stage, if you need specialists or services, turn to freelancers and students, and seek to cover these expenses as much as possible with your own resources. If you cannot afford them, you should initially turn to your network of family and friends, For this, you must tell them the problem you want to solve, explain your idea in detail, explain your business model and show your progress, explain what you need the money for and what benefits they will have by supporting you (information, public thanks, first versions, personalized versions, etc.). If you still cannot develop your minimum viable product, you can explore options such as looking at the Startupo.fr platform for more solutions like, calls for public or private seed capital, public or private loans, and even partners (custom versions, etc.).
